ENTERPRISE DESIGN THINKING BY IBM – by Tina Whelski, IBM
The organizational culture at IBM Blockchain strives to deliver exceptional experiences by focusing on user outcomes via the use of Enterprise Design Thinking throughout the design, development, and execution of solutions. Traditionally this is a product focused approach that originated with small, nimble design consultancies like IDEO. When applied to large, complex enterprise situations there are different needs, challenges, and approaches to deliver successful outcomes. Enterprise Design Thinking was designed to allow teams to operate in this customer-centric, outcome-focused, iterative way at scale, with speed and minimal risk. IBM started this journey in the design organization and it has expanded to every facet of the company, from HR to consulting, the office of the CIO to every product team and is an ongoing iterative effort.
Participants can expect to:
- Learn about the adoption of design thinking at IBM
- Understand the Enterprise Design Thinking framework
- Learn about the various enablement strategies IBM has used to spread the cultural change
- Generate insights and takeaways to apply to their own transformation
Tina Whelski is a Global Design Lead at IBM where she works as an advocate for human-centered design and drives client value through measurable outcomes at speed and scale. She has coached and taught Enterprise Design Thinking and delivered workshops to clients ranging from startups to Fortune 100 companies.
*Tina is stepping in for Ray DeLaPena