Designing Authentic Connections Conference Session:

Co-creating the EDFR Change Framework, with frog Design

Linda Quarles & Dalen Copeland

Category: Design in Action

In her role as Director, Strategy + Organizational Design at frog, Linda Quarles provides a broad range of consultative services to build capability and improve organizational performance with clients globally. Her transformation clients include Pfizer, Gap Inc., JLL, Humana, Google, American Express, Hyundai, Facebook, Lufthansa, UNICEF.

After nearly three decades leading organization transformations at enterprises including Microsoft, Owens Corning, BAE Systems, and CIGNA, Linda brings empathy for leaders driving culture change, innovation and growth in organizations from startups to Fortune 50. She has lived and worked globally and specializes in cross-cultural entry. Her data-based behavioral science approach is influenced by neuroscience and human centered design. 

Linda holds a M.S. in Organization Development from Pepperdine University and a B.A. from the University of Pennsylvania. She is currently serving as an Advisor in the Rutgers University Design Thinking program, PACE University Design Thinking Certificate, and has served as adjunct or guest faculty at University of Pennsylvania/Wharton, New York University, Cornell University, University of Michigan, Pepperdine University, Bowling Green State University, and Catholic University, and holds certifications in executive coaching, MBTI, DISC, and the Basadur applied creativity profile.

Dalen Copeland is the Vice President Strategic Initiatives at EDF Renewables where she oversees the Asset Optimization business unit’s strategic project prioritization and delivery process and designs other large scale initiatives to enable organization development and strategic success. Dalen’s career at EDF began as legal counsel in 2006. After a time in the company’s Rotation Training Program, she took a permanent position in O&M Business Development in 2012 where she led sales and customer account management efforts, and oversaw the business analytics, administration, and strategic growth for the Asset Optimization group throughout the Americas. 

Prior to EDF Renewables, Dalen worked in corporate and securities law for several international law firms including Paul Hastings, LLP and Foley & Lardner, LLP. She obtained an BA degree from Bryn Mawr College, an MS degree in Organization Development from Pepperdine University and received her Juris Doctor from Tulane University.

When EDF Renewables was seeking a consultant to help with improving their capability of change management for digital transformation, they were introduced to frog Design. As an innovation strategy consultancy, frog did not offer traditional change management capabilities. Instead, through the human-centered design process and ‘change engagement,’ frog and EDFR together co-created a change framework right for EDFR. 


Learn about the connection between organization design and design thinking; and also about the connection of OD practitioner as consultant and client; and also about the authentic connections created when change is done “with me” and not “to me.” frog and EDFR leadership created genuine and authentic connection virtually amongst and between team members through this engagement. 

The process involved recruiting change agents from within EDFR, conducting an organizational assessment based on frog’s Org Activation Framework, co-creation of the EDFR Change Framework, and introduction to change methods from across traditional change as well as agile and design thinking process.

This program was conducted exclusively remotely. Attendees will have an opportunity to experience activities in Miro and learn how to introduce frameworks and co-create a new framework for the organization. We also introduced improv activities to reinforce the concept of co-creation.

    Check our Full-Agenda

    Our conference is spread over 6 days in a two-week window. We have designed the conference to be inclusive of multple time-zones.

    *Please note that our agenda is still evolving and that5 timings and details may change.

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    2021 Conference Ticket

    Includes full access to the ODF 2021 Virtual Conference, Designing Authentic Connections: Spread across 6 days, our conference is intelligently designed to achieve virtual learning and engagement with world class keynotes, problem solving peer sessions, experiential lab space, and supported networking.


    2021 Conference Ticket + 12 Months EODF Membership

    Includes full access to ODF 2021 Conference, Designing Authentic Connections, plus nurture your connection with the global org design community with one year of European ODF membership plus other ODF events:
    • Curated Content Newsletter (CNN), your dose of the freshest org design content
    • Global Org Design Trends, a monthly peer conversation focusing on (CNN)
    • Access to Members Only Knowledge Base, extensive library of resources
    • Discount on EODF Org Design Masterclasses and Annual Conference