Back by popular demand following one of 2022’s most energizing sessions, Bernard and Neil will lead a workshop about a design practice that helps organizations make money and energize employees by solving the world’s problems. Geared toward experienced practitioners, participants will learn new methods and collaboratively critique the approach to co-develop the next iteration of the practice. Participants will receive a free charter membership in the Network for Double Impact Practitioners (coming winter 2023).

Date: May 1, 2023

Time: 9:30 AM – 4:30 PM

Profit should not come from creating the world’s problems but from solving them
(Paul Polman Chair International Chamber of Commerce and former CEO of Unilever)

Historically, Organization Design has focused on building the capability needed to deliver agility, outstanding service with efficient processes, and a good employee experience – in the pursuit of maximizing short term profits. But times are changing and those who lead in the business of building a better world are already gaining significant competitive advantage. This transformational shift to Mission Economics is currently happening in corporations ranging in size from Unilever, Microsoft, Toyota, Interface, Nike, Levis Strauss, Patagonia, to less known businesses like Graystone Bakeries, Grameen Bank, Mahindra, Frontier Markets, Aakar Innovations, and SpringHealth. These and many others are what Paul Polman (ex CEO of Unilever) calls “the solution revolution”.

Participants in the Workshop will:

• Become familiar with i) research into the Mission Economy and Mirror Flourishing, ii) case examples, and iii) implications for Organization Designers
• Learn about, critique and elevate the practice of Co-Creating Mutual Value – an organization design approach created to help businesses prosper by matching and applying their reach and resources with a better world challenge, in partnership with ecosystem stakeholders
• Participate in small group activities focused on “how do I integrate this into my practice and what are the next steps I can take?”

About the Trainers

In 2020, Neil Samuels & Bernard Mohr co-founded The Co-Creating Mutual Value Collaborative, a not-for-profit whose purpose is to “accelerate the ability of businesses and their ecosystems to prosper by building a better world”. The Collaborative is dedicated to providing practitioners and businesses with the tools and practices needed to engage their boards, leaders, employees, and ecosystem stakeholders in building a better world through the creation of mutual value. The Collaborative presumes that business has a both a moral and economic rationale to positively impact the complex social, economic, and environmental problems we face. But to do that requires not just good economic analyses but also innovations in an organization’s operating and business models. Through our research process, we work to uncover the best of existing tools and practice and infuse them with the next level of design and innovation practice. The Collaborative makes all our research openly available.

Bernard Mohr is Chair, President and R&D Lead of The Co-Creating Mutual Value Collaborative. He had a 45 year consulting career spanning multiple continents, working with leading corporations in the financial services, petro-chemical, pharmaceutical, retail grocery, news broadcasting and care delivery sectors, seven books on organizational innovation and pioneering the practice of Appreciative Inquiry in the corporate sector. Bernard’s work with CCMV brings to this challenge his commitment to forging a world that works for all, his expertise in inclusive, strength-based Whole System Design, Innovation Accelerator Summits, Dialogic Decision Making and Design Thinking and his experiences in founding two professional service firms. With an undergraduate specialization in psychology, Bernard completed his graduate studies in Organization Change (University of Toronto) and post graduate studies (at Columbia University) in Human Resources Management and Organization Design.

Neil Samuels is a respected coach, mentor, and change strategist and has worked with senior leaders on six continents to help them develop themselves, their teams, and their organizations as they navigate through complex, large-scale change. An expert in the field of Appreciative Inquiry, Neil served as adjunct faculty at Pepperdine University’s Graziadio School of Business and Management. He has published in the education, management, and organizational development fields in the US and UK and has presented his work at the Academy of Management, the International Conference on Appreciative Inquiry, and the National Safety Council Congress. He is also co-founder of The Co-Creating Mutual Value Collaborative. Prior to opening his firm, “Profound Conversations” in 2006, Neil spent 27 years with British Petroleum, completing his work there managing the European organization development team, serving 30,000 employees in 13 countries. Recent clients have included Aviva Investors, Rolls Royce, Glaxo Smith Kline, Celebrity Cruise Lines, BP, Stantec Engineering, the U.S. Geological Survey, International Fluid Power Society, TransGlobe Energy, Kimberly Clark, and Danish Oil and Natural Gas.