Keynote
Custom Built for Success:
Crafting Harley-Davidson’s Apparel & Licensing Organization
from the Frame Up
Brandon Peters – Global Head of Apparel & Licensing
Taylor Ziegler – Human Resources Leader
with Harley-Davidson
and
Liz Vales Damron – Owner & Principal, Liz Vales Consulting LLC
See how Harley-Davidson’s Apparel & Licensing organization crafted a signature organization design from the frame up, sharing first-hand experience precision-crafting strategy, structure, ways of working, and culture to build new capabilities and a highly engaged team.
In this engaging 90-minute session we will explore,
- How post-covid organization’s challenges were diagnosed and a new strategy created to grow beyond traditional motorcycle sales
- The systematic approach to organizational design, including how the team crafted a strategic FROM-TO, design principles, and critical capabilities needed to deliver on the new strategy
- Practical methods for translating strategy and design principles into a new organizational structure and ways of working that enable high performance
- Specific leadership practices that transformed employee engagement from lowest to highest in the company, including approaches to active leadership alignment and engagement & transparent communication
- Real-world examples of how the organization navigated significant market challenges while maintaining focus on both strategic execution and team member engagement
- Key insights on sequencing and pacing organizational change, balancing structural shifts with cultural evolution to maintain business momentum
- Actionable lessons learned and practical takeaways that you can apply to your own organizational transformation efforts
Brandon Peters is Harley-Davidson’s Head of Global Apparel and Licensing. Prior to joining HD, he was Sr. Director of Global Category Management for Mountain Sport Apparel at The North Face, and also served various roles across product management, merchandising, operations and strategy at Nike for over 12 years. Early in his career, he was a Financial Analyst in the Investment Management Division at Goldman Sachs.
Brandon earned his MBA from The University of Michigan and completed his undergraduate degree at The University of Texas. He currently resides in Denver, CO with his wife and three children.
Taylor Ziegler, Human Resources Leader at Harley-Davidson, played a pivotal role in shaping the workforce culture at Harley-Davidson, one of the most iconic Motorcycle brands in the world. As an HR leader, Taylor led key initiatives in talent acquisition, leadership development, and organizational strategy, ensuring that Harley-Davidson remains not only a leader in the industry but also an employer of choice.
Throughout her career, Taylor has been passionate about fostering a culture of impactful change and employee development; by driving business initiatives that prioritize business strategy, talent development, & employee growth. She is known for her strategic mindset, people-first approach, and commitment to the business by creating high performing teams.
Taylor holds a BA in Marketing & Human Recourse Management, from the University of Wisconsin Milwaukee. Continuously dedicated to evolving & advancing HR practices, embracing new technologies, and being a champion for the business and workforce.
Liz Vales Damron, Owner & Principal, Liz Vales Consulting LLC, is a seasoned consultant and executive with 25+ years experience transforming organizations and coaching leaders to unlock potential. She has successfully led multiple Fortune 100 organization design and transformation efforts, resulting in increased performance and employee engagement. Leveraging a purpose-driven approach, Liz partners closely with senior leaders and teams to bring business strategy to life through people. Liz’s clients appreciate her ability to clarify strategic direction, develop pragmatic solutions, and galvanize leaders.
Prior to launching Liz Vales Consulting, Liz was the VP of Organization Effectiveness and member of the Executive HR Leadership Team at Nike, Inc and was responsible for driving transformation aligned to Nike’s growth opportunities. Early in her career, Liz held leadership roles at Allstate Insurance and Accenture.
Liz is a Senior Affiliated Research Practitioner with University of Southern California’s Center for Effective Organizations, and she co-leads the Strategic Organization Design Workshops along with custom programs for clients. Liz holds a Masters in Organization Development from Pepperdine University and received her Bachelors from University of Illinois, Urbana-Champaign.
Liz lives with her husband Tim and their golden retriever Riley in Portland, OR.