Any pattern of interactions (in platforms) that serve to create a constant stream of self-reinforcing activity. In the typical feedback loop, a flow of value units is delivered to the participant/customer which generates a response from him/her. If the units are relevant and interesting, the user will be drawn to the platform repeatedly, generating a further flow of value units and prompting more interactions. If the interactions do not grow, or problematic for the user, the platform team changes the performance of the value unit.
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