Organizing with Purpose Conference Session:

4 Principles of Connection: Creating Purpose Through Meaningful Employee Experiences

Jason Cochran

Peer Workshop

Jason Cochran is a licensed psychologist of 15+ years and the co-founder of human-centered technology companies iAspire and Dulead in Indianapolis. Fascinated with the exploration of human potential, Jason’s work has been to build scalable solutions that attract, develop, and retain talent.

Jason’s 4 Principles of Connection™️ model creates purpose through meaningful employee experiences. The model addresses the innate needs for meaningful work that leads to fulfillment. His passion is to help organizations build growth cultures where people elevate to their potential and organizations fulfill their missions in the world. 

More recently, he joined top 10 global HR thought leader Ira Wolfe as co-host on The Geeks, Geezers, & Googlization Show where they interview global thought leaders concerning the convergence of technology and people strategy and its impact on the future of work. The show is rated as a Top 50 business podcast by Thinkers360.

Jason has experience leading people, change, process improvement, and digital transformation as a consultant to education and business organizations. Most importantly, Jason is married to his best friend (Rachel) and enjoys watching their 4 sons (Duke, Crew, Ford, and Knox) learn and grow in Noblesville, IN.

The 4 Principles of Connection Model addresses the core connections essential in the employee experience for aligning to and deploying purpose throughout an organization. As we explore the model, we’ll focus on the inherent organization design connections.


In this session, we’ll address the problems created by the employee engagement model for people strategy and, thus, why engagement levels haven’t moved in 30+ years. We’ll then explore an alternative model (4 Principles of Connection) that examines people strategy through the lens of employee experience and human-centered design thinking. The model helps infuse purpose through scaffolded connections, leading to personal fulfillment and alignment to the organization’s mission. Participants will leave with a simple and clear framework for designing ideal employee experiences throughout the employee lifecycle which create a connected culture.

What is the 4 Principles of Connection™ model?
Principle 1 – Connection to Self
Principle 2 – Connection to Others
Principle 3 – Connection to Role
Principle 4 – Connection to the Organization