Organizing with Purpose Conference Session:

Using Purpose Archetypes to Inform Purpose-Driven Design

Kiersten Rippeteau

Peer Workshop


Kiersten has a background in business operations and organization design & development in the healthcare, construction, and food & beverage industries. Her career path took her from adventure trip guide to operations manager to OD practitioner. Her journey has culminated in a deep understanding of the potential businesses have for positive impact. She founded New Commodity to partner with businesses to align operations to compelling purpose. Kiersten has a master’s in Management & Organizational Behavior from Benedictine University and serves on the Board of Directors for the Organization Design Forum. She lives in Evanston, IL, with her sports-crazed son and their rescue pup.

Help get your organization on a practical path to purpose-driven. Join us to discover your organization’s purpose archetype and explore the design and operations implications behind it.


In this session, you’ll use the Purpose Archetypes framework to discover your organization’s archetype. Using a combination of case study and examples from session participants, we’ll explore the design considerations behind the archetypes. You’ll gain insight into articulating an inspiring and compelling purpose and bringing it down to earth into the design and operations of your organization. You’ll walk away with actionable design and operations decisions that can be made more immediately, and those on a longer horizon you can build on with your leadership peers.