Organizing with Purpose Conference Session:

Using Role Identity to Design for Purpose

Cole Jackson, Julian Chenderar

Peer Workshop

Bios

Cole Jackson (Left)

Cole is a Senior Manager with Kates Kesler Organization Consulting, part of Accenture, based in Houston, TX. He helps executive clients across multiple industries develop and implement new operating models that enable them to achieve their strategic objectives. Cole holds an MS in management science and engineering from Stanford University and a BS in industrial engineering from the University of Oklahoma.

Julian Chender (Right)

Julian is a Manager with Kates Kesler Organization Consulting, part of Accenture, based in New York City. He helps executive clients across multiple industries develop and implement new operating models that enable them to achieve their strategic objectives. Julian is the recipient of the Organization Development Network’s 2020 Emerging Practitioner Award and author of four articles in the OD Review. He received an MS in Organization Development from American University and a BA in History from Swarthmore College.

Designing a purpose-driven organization requires balancing shared and individual identity. This interactive session will introduce new ways to think about and design for roles with a unique focus on roles as drivers of individual and organizational purpose.

Description:

Designing a purpose-driven organization requires balancing shared and individual identity. One central task is to align individual behavior with group goals across the central theme of purpose. As our world continues to emphasize and reward purpose-driven organizations, it is increasingly important to intentionally design the relationship between the individual and the collective. This is mediated through role identity. Organizational roles are often confused with jobs. Jobs refer to tasks, whereas roles cover the goals, values, beliefs, norms, interaction styles, and time horizons associated with the tasks. We can have one job and many roles. For instance, an investment banker could be a mentor, a dealmaker, an activist, and a problem solver all on the same day. Each role creates a unique identity that exists in relationship to others in the organization and to the organization as a whole. Our role identities mediate our behavior and decision-making at both the individual and group levels. This interactive session will introduce new ways to think about and design for roles with a unique focus on roles as drivers of individual and organizational purpose. It will introduce the concept of role identity and offer three models through which to leverage role identity in Organization Design. We will also share a tool for raising awareness of role identity in an organization.

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    Discounted Early Registration: 2022 Early Bird Conference Ticket

    This discounted early bird ticket includes full registration to the ODF 2022 Conference, Organizing with Purpose which will be held in Louisville, KY on 12-14 April 2022.
    The conference will be held at the Brown Hotel in downtown Louisville.
    Early bird pricing will end on March 1 so take advantage of the discounted pricing while you can!
    Plus, this early bird ticket will allow you to nurture your connection with the global org design community with one year of European ODF membership and other ODF events:
      • Monthly Curated Content Newsletter (CCN), your dose of the freshest org design content
      • Global Org Design Trends, a monthly peer conversation on the CCN articles
      • Access to (members-only) Knowledge Base, extensive library of resources
      • Discount on EODF Org Design Masterclasses and Conference

    * Important note. These benefits are offered via membership of our partner association European ODF. The ticket gives you a year of EODF membership, valued at $72. You will be provided with a code and link at the time of the conference; you must register separately.


    Staying Safe at the Conference During the Pandemic

    We are excited to be once again hosting our conference in-person in addition to providing engaging virtual components for those unable to travel this year.

    The ODF will be following CDC guidelines to ensure everyones safety.

    The organizing committee are working with local authorities and monitoring the changing COVID-19 landscape we will list specific important safety practices when confirmed.

    Please review the current CDC guidelines regarding COVID-19

    Centers for Disease Control and Prevention - Wikipedia

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