Good Outcomes? What Real Purposes Must Our Design Serve?

September 6th | 11 AM – 12 PM (EDT)

It did not quite get heated, but our August 9 panel and conversation on the role of strategy in organization design certainly engaged both the experienced and the new designers on how strategy and design go together!  One of the participants, Bruce Mabee reached out to request we continue the conversation, to learn the range of outcomes our design community is seeking and creating…

What good are we actually doing? Let’s share examples of the kinds of performance, success, and results we each truly want to create in our work.

• Good? What outcomes have we seen? What are we really seeking? Who gains what? 
• Who Says? Should the client, the designers or others define the goals of the design?
• How? How can we embed outcome-setting and goals into our design process?

Bruce’s plan for the conversation: We’ll start with “the bad”– a truly bad outcome that I (Bruce) helped create.  Then, examples of the best.  In breakout groups, we’ll each have a chance to either share or hear specifics from our real lives.  We’ll leave having captured the different kinds of results that some of us value.  We may broaden the options for each of us as we continue to strengthen our design toolkit.