Purpose & Org Design: Aligning Design with Your Organization’s Unique Purpose

How can organization design facilitate embedding an authentic purpose into the heart of the business?

By now we know that businesses that live up to a purpose beyond profit are outperforming those that are solely profit-driven. Living up to a purpose requires more than a purpose statement and good marketing, though.

Join ODF board member, Kiersten Rippeteau, to unpack the question, “How can organization design facilitate embedding an authentic purpose into the heart of the business?”

We’ll have an interactive dialogue about:

• The trends, needs, and challenges you’re seeing in the business world around purpose, CSR, ESG, and positive impact
• Nine Purpose Archetypes that sit at the intersection of values and desired impact
• Using organization design choices to align a business to its purpose
• How current org design models support (or not) the move toward purpose- and impact-driven business

Kiersten’s career path took her from adventure trip guide to OD practitioner to purpose & impact consultant. Her journey has culminated in a deep understanding of the potential businesses have for positive impact in our world. She founded New Commodity to partner with businesses to embed their compelling purpose into the way they do business. Kiersten has a master’s in Management & Organizational Behavior from Benedictine University and serves on the Board of Directors for the Organization Design Forum. She lives in Evanston, IL, with her sports-crazed son and their rescue pup.