Designing Authentic Connections Conference Session:

Prototyping and Experimentation in Organization Design

Frithjoth Wegener

Category: Emerging Operating Models

Frithjof Wegener is a PhD-Candidate at the Department of Design, Organization and Strategy of the Delft University of Technology. His PhD research explores organisational design as a design process. He is especially interested in bringing theory and practice in organization design closer together. 

How could design thinking, UX design and other forms of design inspire organization design? Specifically, this session highlights the role of experiments and prototypes in other forms of design and how organization design might use prototyping and experiments.


This session will introduce attendees to key insights from design studies, and how these could inform organization design. It will be a largely interactive session in which participants are invited to “play” with the new concepts shared with them and explore together their practical value. This will be done with a counter-factual thought experiment, where we ask the participants: what if…?, thus exploring how organization design would go, if it was a design process where experiments and iterative dialogue between stakeholders are central. Experimentation is important, as enables identifying and literally testing for authentic connections, as well as revisions, and evolution of the organization. Attendees will come away with practical inspirations for why and how to go about experimenting with their organisation design, specifically how to design smaller experiments and learn from them.

    Check our Full-Agenda

    Our conference is spread over 6 days in a two-week window. We have designed the conference to be inclusive of multple time-zones.

    *Please note that our agenda is still evolving and that5 timings and details may change.

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    2021 Conference Ticket

    Includes full access to the ODF 2021 Virtual Conference, Designing Authentic Connections: Spread across 6 days, our conference is intelligently designed to achieve virtual learning and engagement with world class keynotes, problem solving peer sessions, experiential lab space, and supported networking.


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    2021 Conference Ticket + 12 Months EODF Membership

    Includes full access to ODF 2021 Conference, Designing Authentic Connections, plus nurture your connection with the global org design community with one year of European ODF membership plus other ODF events:
    • Curated Content Newsletter (CNN), your dose of the freshest org design content
    • Global Org Design Trends, a monthly peer conversation focusing on (CNN)
    • Access to Members Only Knowledge Base, extensive library of resources
    • Discount on EODF Org Design Masterclasses and Annual Conference


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