Organizing with Purpose. . .

Why this for our 2022 theme?

In this new era of stakeholder capitalism, leaders are increasingly operating for optimized performance and positive impact, supported by better measurement tools and technology. How can designers contribute to leaders’ efforts to align purpose, impact, and organizational performance?In the last several years the purpose of organizations has been challenged to evolve in times of high disruption.  Employees, customers, suppliers, investors, and other stakeholders are looking for intangible assets and sustainable brand value. Join us at our April 2022 conference at the historic Brown Hotel in Louisville, Kentucky where we will explore themes related to purpose and positive impact:

  • How is work changing or how does work need to change?
  • What is the new “company-stakeholder contract” and how does design contribute?
  • What are the practical implications of designing for Environmental, Social, and Governance (ESG) goals?
  • What is the impact on business outcomes when we design for purpose?

Join us at the historic

Brown Hotel

in downtown Louisville, KY

More details coming soon


Our planning committee is busy exploring engaging plenary session topics and we have issued a Call for Knowledge-Sharing Proposals for our Peer Workshops.  We will provide updates in the next few weeks and intend to open registration ASAP to allow use of any remaining 2021 learning and development budget dollars .